The audacity to win by david plouffe6/5/2023 ![]() ![]() Strategic blunders by Hillary Rodham Clinton's campaign gave Obama the opening he needed to steal the nomination from her. And to a significant extent, history repeated itself in Obama's run for the White House. ![]() Senate seat in large part because Obama's opponents in both the 2004 primary and general election self-destructed. ![]() 'We should work for the candidate with no chance, no money, and the funny name?' "Īxelrod's long-shot client won his U.S. " 'Let me get this straight,' summed up one of our colleagues. Yet as David Plouffe, an Axelrod partner, recalls in his new book "The Audacity to Win," not everybody was persuaded. At a meeting at his firm, Axelrod made his case for taking on Obama as a client. He would be up against seemingly prohibitive favorites, one who would have the backing of the party's establishment, the other with a personal fortune to spend.īut David Axelrod, a prominent Democratic political consultant, thought somebody like Obama - "bright, principled, skilled legislatively" - ought to be in the U.S. In late 2002, an obscure Illinois state senator, Barack Obama, was eyeing a run in the 2004 Democratic Party primary for a U.S. ![]() By David Plouffe (Viking 390 pages $27.95) ![]()
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